A digital marketing funnel is the journey a customer takes from discovering your brand to making a purchase. Building an effective funnel ensures you guide prospects at every stage:
- Awareness: Use SEO, blogs, and social media to attract attention.
- Interest: Capture interest with engaging content like videos, eBooks, or webinars.
- Consideration: Offer value with detailed product info, testimonials, and case studies.
- Conversion: Encourage action through limited-time offers, free trials, or strong calls to action.
- Retention: Maintain customer relationships through emails, surveys, and loyalty programs.